First introduced during the final year of World War I, the Service Flag (as it would later become known) was designed by a former Army Infantry Captain from Ohio, as a way for families to indicate they had a family member away serving in the war.
In WWII - just over 20 years later - millions of Americans would be deployed to all corners of the globe to battle fascism, and the tradition was resurrected. Service Flags hanging in the front of homes were a very common sight in those years, representing the staggering 16 million Americans who served in that war.
These days, less than 0.5% of the American population is currently serving in the military - a number so small they are often forgotten about by society. But their service is no less meaningful now, and in an effort to give families a way to recognize their loved one, the Service Flag hat was born!